AVO Chief

Due to the power and flexibility of the Salesforce.com tool, understanding the role it will play in your organization is the most important piece of a successful implementation.  This is where the skillful use of business analysis can be invaluable. Salesforce.com is a powerful and flexible tool that can be combined with partner applications to become the primary application for your business.  Salesforce.com can also be implemented to simply support sales force automation, call centers or marketing.  So properly determining the scope of the implementation and defining the success measures will help to ensure a successful implementation. A business analyst should be used in your organization to ensure you are using Salesforce.com effectively.  This business analyst can serve as an advisor and can become an important extension of your organization and the primary … Read entire article »